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 Richie Evans studied under The Game. He landed a major deal with Nike. He was endorsed by Vitaminwater. He did all that on his own, without the help of a major label deal and sans the backdrop of a major rap city. Now, Richie Evans is poised to become rap’s next superstar and put his hometown of Phoenix, Arizona on the map. There’s a reason Richie Evans is positioned to be a major rap figure. “If you take a little bit ofThe Game, mix a little bit of Fabolous with a little bit of Nas, sprinkle a little bit of Ice Cube and wrap it all up,” he says, “that’s what you get from me.”