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Richie Evans studied under The Game. He landed a major deal with Nike. He was endorsed by Vitaminwater. He did all that on his own, without the help of a major label deal and sans the backdrop of a major rap city. Now, Richie Evans is poised to become rap’s next superstar and put his hometown of Phoenix, Arizona on the map. There’s a reason Richie Evans is positioned to be a major rap figure. “If you take a little bit ofThe Game, mix a little bit of Fabolous with a little bit of Nas, sprinkle a little bit of Ice Cube and wrap it all up,” he says, “that’s what you get from me.” Richie Evans sounds like the best because he learned from the best. After a chance meeting with platinum rapper The Game in a Phoenix nightclub several years ago, Evans joined The Game’s team and learned under the Compton rap icon. A few years into their relationship, Richie Evans – who rapped under the moniker Juice at the time – decided to strike out on his own. The Game gave Evans his blessing, so Richie Evans adopted his given name in 2016 and started rebranding himself. He began building his infrastructure and setting himself up with a business, The Evans Administration. Almost immediately, things started taking off. In 2017, Evans’ buzz in his city’s streets reached players on the Phoenix Suns. When Nike was looking for an emerging artist to make a commercial for its Trunner 1 sneaker, Suns players spoke up for him, helping him land the job. Around the same time, Vitaminwater was holding showcases for talent in different cities. They selected Evans to represent Phoenix, leading to an endorsement deal and a headlining performance. These opportunities show Evans’ ability to work both the streets and corporate suites. “I’ve always been tied to the streets, but I also kept a corporate lane,” Evans explains. “Once I kind of started falling into that particular lane and started building these corporate relationships, it put a different grind in me. It gave me a different vision, a different hustle.” Like many people, Evans’ hustle was impacted by the pandemic. Rather than lose his momentum, he hit the studio even harder. One of the songs he recorded during this time was “The Purge,” a collaboration with Maino. “The pandemic really helped me get locked in and focused on my music,” Evans says. “It gave me time to just sit still and process what was going on around me. That's basically what that record is about man, ‘The Purge.’ Everyone in the world was going through the same thing at the same time and no one really knew what was going on. We were adjusting and living on the fly.`` Soon thereafter, Evans’ “For You” single started gaining traction organically. Evans then partnered with prominent concert promoter Sean Healy for a seven-city “Highly Favored Tour” at the top of 2022. It served as another example that Evans’ hard work was paying off.
“I treat the hip-hop game like the NBA and the NFL,” he says. “It's like a one in a million shot to truly make it or even get the opportunity to do so. Having a deal early on, getting picked up by The Game was a big deal. To get an opportunity to do it a second time shows me God really has his hand on my shoulder. I feel like I'm just blessed. I was able to work, grind, study, withstand the rain and be able to position myself to get back in pocket and provide some more high-quality music.” One listen to Richie Evans’ forthcoming Highly Favored EP backs up his claim. Evans is one of the rare artists who’s able to thread the artistic needle and deftly straddle different sounds, styles, and subject matter with equal might. Jay Rock and East Side K-Boy help Richie Evans bring the heat on the street-certified “Pressure,” while Evans teams with Rick Ross on lead single “Can’t Knock The Hustle.” The latter shows the chemistry Evans has with one of the genre’s elite talents. “For someone like Ross to respect my flow and be willing to jump on the record, it shows that he has respect and appreciation for the music that I’m making,” Evans says. “Ross is one of the top artists out there making high quality music.” Highly Favored, which will be released via partnership between The Evans Administration (TEA) company and music industry powerhouse INgrooves, also features previously released single “For You” with platinum vocalist Vedo. Here, Evans puts his woman on a pedestal, proclaiming his love for her and highlighting the positive things she’s brought to his life. The song’s lyrics represent that Evans views women as essential members of his movement. “I love to maintain and cool out with a few pretty women,” he explains. “I’m cool and I do cool, fly shit all the time. I’m also an MC and I like to compete and show that skill set as well. I’m trying to go from XXL to the Forbes list. I’m trying to build not just a brand, but a family as well. I love to hang around like-minded successful people and talk business and life.” Now, with the impending release of his Highly Favored EP and endorsements from several of the genre’s biggest acts, Richie Evans is ready to rise, just like his hometown of Phoenix. “It seems like the city is starting to get real national attention,” he details. “A lot of things are clicking. The Phoenix Suns are in the playoffs for the second year in a row, and the Arizona Cardinals are picking up traction. Phoenix has grown so much over the last decade. It’s starting to become a real hub of its own.” Richie Evans is the driving force of Phoenix’s musical movement. Get ready.
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